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State of Transparency

After analyzing tens of thousands of ads.txt files, the Sellers.guide team found glaring trends that we had to share with you. Learn more
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{{hname.name}}
  • {{$index + 1}}{{line.sellerDomain}}
    {{line.appearances | number}}
    ++{{line.rankChange}}
    • {{row[2]}}
      {{row[1] | number}}
{{hname.name}}
  • {{$index + 1}}{{line.sellerDomain}}
    • {{row[2]}}
  • {{line.appearances | number}} ++{{line.rankChange}}
    • {{row[1] | number}}
"+" sign indicates that the domain increase in rank
"-" sign indicates that the domain dropped in rank
Data includes domains with 1000+ appearances per exchange

Industry Highlights

Insights about the state of transparency from 130K websites we crawl

Avg. Number of Ads.txt Lines
Avg. Number of Ads.txt Lines
Non Existing Seats per domain
Non Existing Seats per domain
Avg. Number of Intermediaries
Avg. Number of Intermediaries
Number of Sellers per Domain
Number of Sellers per Domain
Number of Ads.txt lines per domain
Number of Ads.txt lines per domain

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