Written by:
Livnat Mor
Ads.txt, crawlers, missing revenue… if these terms are starting to make your head hurt, keep reading.
The supply chain can seem like a murky and mysterious place, and if you’ve been feeling like you’re navigating in the dark, we want to help by shedding some light.
If you’ve read about the most common errors that publishers make in their ads.txt files but are not sure what to do next or how Sellers.guide can help, here are some frequently asked questions you may be having too:
Q1: How do I check whether my ads.txt file is reachable or not?
You can go into Sellers.guide, type your domain in the main search bar. If you get an error, it means that there’s a problem. Most likely one of the problems mentioned above. Consult with your tech or dev-ops team to find these errors and fix them.
Q2: How does our crawler work?
Our ads.txt crawler uses "Sellers.guide Crawler by Primis" as its user agent and it works only with secured HTTPS connections. The crawler always requests the ads.txt from the top-domain root path (publisher.com/ads.txt) and accepts redirects. We decided not to impose methods to bypass the common errors so that they can crawl the problematic ads.txt files. We wanted to display the situation as is, so publishers can be aware and fix the problems for their own good.
Q3: Is there anything else I need to do with my ads.txt to maximize my potential demand?
Many other issues with ads.txt expose publishers to fraud and malpractice and prevent them from reaching their full potential revenue. The issues vary from dormant lines to dark pool houses and many more. Analyze your domain with Sellers.guide (domain or bulk ads.txt) and receive a complete analysis of your ads.txt. With the Wizard tool, you can easily clean up your file and create a new one with a click of a button. Oh, and it’s free!
