New to Sellers.guide? Analyzed your domain, got it scored, and now you’re faced with all the warnings, issues and flags demanding your attention?
To get the best results from the feedback, we have five easy steps you can follow. These quick wins will get you on the road to a clean and efficient ads.txt file.
The first quick win is removing all ads.txt lines representing seats that are not listed in the exchanges' sellers.json files. Simply expand the Non Existing Seats section of your domain analysis and review the seat ids that are not listed. Go over them to ensure there are no should-have-been-live seats that someone in the exchange simply forgot to add to their sellers.json file. This is integral to maintaining a cleaner, more organized ads.txt file, leading to better managing your inventory and more significant revenue.
Another quick win that’s ripe for the taking is making sure your ads.txt file does not include intermediaries listed as the direct source of the traffic. In the table provided under the flag named “Direct ads.txt line misrepresentation” you’ll find all of the lines that meet that criteria. Changing the lines to reflect the correct relationship type, usually RESELLER, can avoid the cannibalization of your direct budgets and prevent your traffic from being blocked for misleading buyers. Three more flags point out misrepresented relationships: “Number of Sellers listed as DIRECT”, “Same Seller listed as both Direct and Reseller”, “Publisher listed as Reseller”. They should be next in line to fix after the quick wins.
Scrolling down past the list of flags, you’ll find a list of all your sellers. We acknowledge that this list may be pretty long, but it’s worth giving it a look and making sure it only includes vendors you’re currently in business with, know and trust. Keeping vendors that you don’t work with on your ads.txt file allows them to continue selling your inventory without your permission. Remember, a good rule of thumb is that a seller needs to represent a monthly paycheck to you.
While exchanges and SSPs have the right to list some of their sellers as confidential, this might affect your bottom line as some buyers will not buy traffic from non-transparent sources. We recommend reaching out to any partner that lists their sellers as confidential and makes them aware of the situation and see if anything can be done.
Last but not least, we’re back to some more cleanup. Ensure your domain is listed correctly and consistently under the same name across all the sources that buy your traffic. This might not change your revenue potential, but it’s just good housekeeping, ensuring all buyers know you by the correct name.
Following these quick wins can help you reach the full potential of your ads.txt file, the potential that was behind its creation. Feel free to reach out if you have any questions or need some assistance. We’d be happy to join you on this journey.