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How do we calculate the Transparency Score?

How do we calculate the Transparency Score?

2 Minute read

The Transparency Score is the resulting factor of the culmination of our insights gathered from an analyzed domain. It provides a quick overview of how safe the domain is or how susceptible it is to dubious activity and fraudulent behavior.

We have 12 flags that inform publishers and buyers of the current state of an ads.txt file for any given domain. Each flag is weighted according to its significance to the domain’s safety. Flags that don't have an immediate threat (non existing seats, for example) get a weight of 3% each. Flags that pose a medium level threat get an 7-8% weight and those that pose a more immediate threat get a 13% weight.

This is the table of flags and the weights associated with each one:

We give each flag a score ranging from 0-100, according to the results of the scans we run. A flag that has a weight of 8% contributes between 0-8 points of the total score for the domain. For example -

The flag weight for “Non Transparent Sellers” is 8%, so if -
1. The score of the flag is 50; it will contribute 4 points to the overall score
2. The score of the flag is 20; it will contribute 1.6 points to the overall score
3. The score of the flag is 80; it will contribute 6.4 points to the overall score

We run the same calculation for all flags and add all the numbers to provide one overall domain score, ranging from 0-10 for an easy read.

To improve your score, we recommend you follow the recommendations under the flags in the analysis domain result page that get yellow/red scores. You can also read our blog on "Quick Wins for Cleaning Your Ads.txt" for more information on how to start.

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