Our mission is to help publishers and buyers gain insight into the authenticity of the parties who mediate between them. By doing so, we hope to promote transparency as well as curb ad fraud and other malpractices casting a shadow over the AdTech ecosystem.
We’ve been a part of this industry for a long time now. Long enough to feel that it is an integral part of who we are. Long enough to feel obligated to make it better. Long enough to care for it.
Transparency is paramount for our industry. And yet, the tools created to promote it are hard to grasp. Too many members of the AdTech ecosystem find them complicated and obscure. Too many are lost in the dark.
Our aim is to simplify, explain, elucidate, illuminate and help members of the ad industry navigate their way through technological complexity on their journey to transparency.
They say an expert is someone who knows more and more about less and less. Well, we know more and more (some might say too much) about AdTech and programmatic advertising. We dream ads.txt lines. We eat sellers.jsons for breakfast. We know too much, and we can’t keep it all to ourselves.
We are tech people. We develop AdTech products for a living. So, we decided to create a tool that crawls the internet, analyzes ads.txt files, compares them with sellers.json files, flags errors, and generates clear feedback that is easy to act on.
We are proud to be a part of IPG and Universal McCann, global leaders in modern marketing solutions. Our mothership is Primis, a Video Discovery platform used by hundreds of digital publishers across the world.