Our mission is to help publishers and buyers gain insight into the authenticity of the parties who mediate between them. We promote transparency to curb the fraud that is casting a shadow over the AdTech ecosystem.
Insights about state of transparency from 116 thousand websites we crawl
See how you are doing compared to your competitors and the industry
Learn all you need to know about ads.txt and sellers.json in one place
How it works
At the heart of our initiative lies an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback. We based the tool on our extensive knowledge and experience with the AdTech industry and our passion for transparency.
Golden Rules of Domain Safety
Ads.txt is here to protect you. Misusing it can hurt your revenue.
Cross reference ads.txt and sellers.json. Find out who is tapping into your inventory.
Own your domain. You are the only seller that needs to be listed as DIRECT.
Clean up. Remove lines of partners you are no longer working with.
Run quarterly overall checks. Make sure there are no loopholes.